Portfolio
Creative Direction · Campaign Development · Brand & Talent Partnerships
Storytelling | Newport Mansions
The Newport Mansions are National Historic Landmarks and among the most iconic destinations in the United States. As Head of Content Marketing, I lead creative direction and end-to-end production for all original storytelling and social content, overseeing both in-house creation and external film production from concept through execution.
Through this work, I’ve driven significant audience growth, generating 60M+ views in 2025, adding 154K+ followers in a single year, and achieving a 364% growth rate, significantly outperforming museum and nonprofit benchmarks. This work was also recognized with a 2025 award for Best Instagram in Rhode Island.
Good Dye Young
Good Dye Young is a fashion haircare brand founded by Hayley Williams. As Marketing Director, I led the Lighter Daze campaign, evolving the brand’s visual identity to resonate with a more elevated, beauty-forward audience, including the Sephora customer. The campaign introduced a softer, more refined aesthetic while maintaining the brand’s core identity.
It became the brand’s most successful launch, driving a 1000% increase in sales and supporting expansion into major retailers including CVS, Walmart, and Boots (UK). The new visual direction went on to define the brand across future product lines. In addition, I oversaw creative direction across all product launches, digital content, activations and brand marketing during a key growth period for the company, including the development of “I’m Bored,” an Allure Best of Beauty award-winning product.
SESSIONS Music Series | Newport Mansions
SESSIONS is a one-of-a-kind music series that pairs live performances with some of the most historically significant architecture in the United States. Filmed without a live audience and captured in a single take, this performance highlights the natural acoustics and character of the historic space.
SESSIONS positions the Newport Mansions within contemporary culture, using music and cinematic storytelling to reach new audiences beyond traditional museum visitors.
Gallery of work
A curated selection of brand, campaign, and content work.